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Why you loved it

Documentaries like Helvetica

Not everyone loves Helvetica for the same reason. Pick the one that was yours, and the picks follow.

The 3 reasons people love Helvetica

Read them all. One will sound more like you than the others.

  1. You like noticing the letters on signs, subway maps and logos.

  2. You're curious about the design hiding in plain sight.

  3. You enjoy designers arguing passionately about a font.

Picks that share your reasons

Which reasons were yours?

Tick them here or with “That’s me” above. The picks re-sort by how many of your reasons they share.

  • Nude2017

    • noticing the letters on signs, subway maps and logos

    Good for you if you like watching how a photographer builds an image.

  • Objectified2009

    • noticing the letters on signs, subway maps and logos
    • you're curious about the design hiding in plain sight
    • designers arguing passionately about a font

    Good for you if you like hearing designers like Dieter Rams explain their choices.

  • Finding Vivian Maier2014

    • noticing the letters on signs, subway maps and logos
    • you're curious about the design hiding in plain sight

    Good for you if you love street photography of the American city in the fifties and sixties.

  • David Lynch: The Art Life2017

    • noticing the letters on signs, subway maps and logos

    Good for you if you like watching paintings take shape in his studio.

  • Side by Side2012

    • noticing the letters on signs, subway maps and logos
    • you're curious about the design hiding in plain sight
    • designers arguing passionately about a font

    Good for you if you care about how every frame is shot.

  • 20,000 Days on Earth2014

    • noticing the letters on signs, subway maps and logos
    • designers arguing passionately about a font

    Good for you if you like a music film shot with the care of a feature.

  • The Kingdom of Dreams and Madness2013

    • you're curious about the design hiding in plain sight

    Good for you if you want to watch Miyazaki draw, grumble and doubt at his desk.

  • The Five Obstructions2003

    • designers arguing passionately about a font

    Good for you if you enjoy two filmmakers sparring across a table.

  • Stanley Kubrick - Ein Leben für den Film2001

    • noticing the letters on signs, subway maps and logos
    • you're curious about the design hiding in plain sight

    Good for you if you want to know the man behind the legend from people who knew him.

  • Burden of Dreams1982

    • you're curious about the design hiding in plain sight

    Good for you if you like watching a real film shoot slowly fall apart.

  • The Beaches of Agnès2008

    • noticing the letters on signs, subway maps and logos
    • you're curious about the design hiding in plain sight

    Good for you if you like a filmmaker telling her own life in her own way.

  • The September Issue2009

    • you're curious about the design hiding in plain sight

    Good for you if you like a real look inside Vogue while one huge issue is made.

Reasons taken from Helvetica's card. Picks from the Ipsomap catalogue. This application uses TMDB and the TMDB APIs but is not endorsed, certified, or otherwise approved by TMDB.

That's one documentary.

Ipsomap does this with everything you watch. Write a few honest lines after each one, and it works out which reasons are yours, then finds picks that share them.

Find your reasons

Should you watch Helvetica?More titles, by reasonWhy we don't do top-ten lists